During the ideation phase – the kick-off and maybe the most crucial part of the product lifecycle – our product whisperer listens and learns everything about you and your brand: What do you think is missing in the world? What is your brand's place in the world? What is your mission through your product?
Think of it as brand therapy: We analyze and extract the essence of your vision, so we can ideate a new product or vertical/category to launch with you.
With a clear concept in place, we either support your design team or handle the design process for you by bringing in top talent from our roster. From there, we dive into design, going through iterations until we have a final product sketch with all the technical information needed to begin development. Shape, size, colors, materials, proportions—every aspect of the product's design is carefully considered and refined.
We activate our network of makers, who map out a supply chain and sourcing strategy. Be assured we’ll vet this with your teams and incorporate your sustainability and diversity goals. Don't have any yet? All good, we can help you with this too.
In a collaborative process between supplier and maker, we identify materials and present you with options for fabrics, base materials, trims, hardware, branding moments, etc.—all the tangible elements that shape your project.
It’s coming along. You can see it.
With a finalized sketch and selection of materials, the maker brings the product to life. Testing different fabrications, finishes, details, and embellishments, we create samples for you to try and incorporate your feedback until we arrive at the final, approved prototype for use in photos and as press samples.
After approval of the prototype, we move into pre-production — think of it as mise en place.
We set up factories for production to meet your margin goals, counter-source materials to maximize cost savings, and improve supply chain. Keeping an eye on your budget, we negotiate final pricing and ensure the quality-assurance standards are clear so we can enter into the final phase: production.
With all the details ironed out, we hand over the final product specs to the factories and align on a production calendar to meet your desired x-factory and launch dates.
With production underway, we take a step back to help you determine what needs to be done on the brand-process side to make sure you’re ready to launch when your products arrive. We make shipping and logisitics recommendations, help you project reorders and future launches, as well as plan out the next couple of years with your factory.
What was once an idea is now a vision for your entire brand. On to the next product or category!
Your product is finally here! Once in hand, we train your teams so they know how to keep the process moving smoothly and pave the way for a direct relationship with your makers, designers, and product teams (which we can also help you build).
We’re here for every step in this transition; like proud parents, we eventually set you off on your own, inspired by your achievements. That said, we don’t have to cut the cord too soon—we can devise a plan to accompany you during your first few years of growth.
During the ideation phase – the kick-off and maybe the most crucial part of the product lifecycle – our product whisperer listens and learns everything about you and your brand: What do you think is missing in the world? What is your brand's place in the world? What is your mission through your product?
Think of it as brand therapy: We analyze and extract the essence of your vision, so we can ideate a new product or vertical/category to launch with you.
With a clear concept in place, we either support your design team or handle the design process for you by bringing in top talent from our roster. From there, we dive into design, going through iterations until we have a final product sketch with all the technical information needed to begin development. Shape, size, colors, materials, proportions—every aspect of the product's design is carefully considered and refined.
We activate our network of makers, who map out a supply chain and sourcing strategy. Be assured we’ll vet this with your teams and incorporate your sustainability and diversity goals. Don't have any yet? All good, we can help you with this too.
In a collaborative process between supplier and maker, we identify materials and present you with options for fabrics, base materials, trims, hardware, branding moments, etc.—all the tangible elements that shape your project.
It’s coming along. You can see it.
With a finalized sketch and selection of materials, the maker brings the product to life. Testing different fabrications, finishes, details, and embellishments, we create samples for you to try and incorporate your feedback until we arrive at the final, approved prototype for use in photos and as press samples.
After approval of the prototype, we move into pre-production — think of it as mise en place.
We set up factories for production to meet your margin goals, counter-source materials to maximize cost savings, and improve supply chain. Keeping an eye on your budget, we negotiate final pricing and ensure the quality-assurance standards are clear so we can enter into the final phase: production.
With all the details ironed out, we hand over the final product specs to the factories and align on a production calendar to meet your desired x-factory and launch dates.
With production underway, we take a step back to help you determine what needs to be done on the brand-process side to make sure you’re ready to launch when your products arrive. We make shipping and logisitics recommendations, help you project reorders and future launches, as well as plan out the next couple of years with your factory.
What was once an idea is now a vision for your entire brand. On to the next product or category!
Your product is finally here! Once in hand, we train your teams so they know how to keep the process moving smoothly and pave the way for a direct relationship with your makers, designers, and product teams (which we can also help you build).
We’re here for every step in this transition; like proud parents, we eventually set you off on your own, inspired by your achievements. That said, we don’t have to cut the cord too soon—we can devise a plan to accompany you during your first few years of growth.
